Shooting this campaign was a dream job. Running around the beach for two days having the best time hanging out makes you almost forget that you’re working. This shoot was extra fun because it wasn’t just an apparel shoot- floats, kayaks, paddle boards, beach games and beyond were all product to be featured and captured. Sierra truly knows how to summer!! Shooting from the ocean at last light was something I will never forget! Pure magic!

These photos were used as in store signage, email and social media campaigns.

Production + Video: Greener Concepts
Hmu: Bre Welch
Styling: Lysa Pelletier- Gibbs - Anchor Artists
Styling Assistant: Maggie Barger - Anchor Artist
Crew: Dallas Raleigh, Norm Aubin, Chris Dempsey
Talent: Maya, Chris, Shannon, Asante - Maggie Inc.